This applies to all websites operated by Wizkids.
The Data Protection Officer
What are cookies?
Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences so you don’t have to insert your details again and again.
There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site, this is explained here Cookies we use.
Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.
We are 4 varieties of cookies which operate on our website:
1. Essential Cookies
Some cookies are essential for you to be able to experience the full functionality of our site. For example, these cookies allow you to log-in to your Wizkids account and add products to your basket and checkout securely. Without these cookies, some parts of our site just won’t work as they should.
2. Personalisation cookies
These cookies (also called functional cookies) allow our site to remember your preferences, helping you to customise your experience on our site. That way we can remember you when you return to our site. We can remember your product interests, country etc and display relevant content.
3. Analytics Cookies
These cookies tell us about how you use the site and they help us to make it better. For example these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.
4. Advertising Cookies
These cookies are used to deliver advertised content which is relevant to you and they can be used to track the effectiveness of our ad campaigns on third party websites. These cookies are placed on our site by our third party service providers and they may remember your web browsing activity and may be used to understand your demographics, such as age and gender. Only anonymised information is captured and used and the purpose is to provide you with content which is relevant to you.
Recognising when you log in and any preferred settings.
Giving you a browsing experience that is unique to you and to serve you content which we believe improves your site experience
Analysing how you use our site which helps us to troubleshoot any problems and to monitor our own performance.
What type of cookies do we use?
To opt out of these cookies you will need to change the settings on your browser Cookie preferences. If you choose to block these cookies our website may not work as it should and any preferences you have may be lost.
Third Party cookies
Specific cookies that we use, that you can customise:
This is an advertiser cookie and a performance improver cookie. It allows us to place advertising content onto Facebook which is relevant to you based on the information which your web browsing patterns allow Facebook to infer. This information is never connected to your profile and it is always anonymous.
You can read more and change your preferences on Facebook here: https://www.facebook.com/policies/cookies/
You can control and opt-out of Facebook adverts and other third party cookies here: http://www.youronlinechoices.com/uk/your-ad-choices
Google Dynamic Remarketing
This is an advertiser cookie and a performance improver cookie. It allows us to serve relevant advertising content to users that have previously visited our website. The data which is collected is anonymous.
You can read more and change your preferences here: http://www.google.com/ads/preferences/html/opt-out.html
You can control and opt-out of Google adverts and other third party cookies here: http://www.youronlinechoices.com/uk/your-ad-choices
We also use social media buttons on our site which allow you to share content and interact with your social network on platforms like Facebook, Instagram and. These social media platforms may set their own cookies on your device. We do not control the settings of these cookies so we suggest you check the social media website for more information about their cookies and how to manage them.
When we/you use these services from Facebook, and LinkedIn, their cookie rules apply in addition to ours. You can read more about these cookie rules here:
We have shared data responsibility with Facebook, and LinkedIn. This means among other things, that if you have any queries as to how your data is processed you may contact either us or Facebook,, LinkedIn and as may be relevant.
Google Ads conversion tracking
The Google conversion tracking allows us to know if the traffic we buy from Google’s Search Engine has the desired effect.
You can read Google’s privacy statement here.
How do you change cookie preferences or block cookies?
Within your browser you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.
For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/
If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.
We may update this Policy from time to time. If we make significant changes we will let you know but please regularly check this Policy to ensure you are aware of the most updated version.